the future to your strategic opportunities
Strategic plans and decisions are too often based on historical data and past experience. But being competitive in the rapidly evolving healthcare environment requires improved methods and insights.
StratMap empowers your decision makers as it collects, organizes, and synthesizes information on technologies, trends, competitors and potentially disruptive changes.
Envision and anticipate the future, given key change drivers and trends
Quickly reference organized source materials to determine implications and draw insights
Understand industry evolution and implications for your current and future business
Connect external market dynamics to your strategic direction
Identify actionable opportunities to pursue through R&D or Business Development
Knowledge Management Platform
Align strategic paths and advance actionable opportunities
Creating and managing brand or therapeutic area strategy is an organizational effort and critical to achieving market success. The volume of information sits across multiple formats and various locations such as a hard drives, email, shared sites, external partner sites, paper binders and…“personal databases”. Once a strategic plan is complete teams are often challenged with identifying white or gray areas that are essential to drilling into how strategic decisions and directives were made.
Collect and standardize all disparate franchise or product source/reference documents
Key external market drivers each at the franchise or product level
Trends, opportunities and potential risks found within StratMap
Commercial Strategy (or Target Product Profile) with identified trends, opportunities and risks
Advance Actionable opportunities to pursue through commercial, R&D and business development
Identify, Organize & Interpret
Prepare for market evolution and prioritize opportunities for focused innovation
Identify and Source Relevant Data
Data and reference information can be found in many forms across the organization. Gray or white space will be populated by the change drivers.
Organize by Key Market Drivers of Change
Whether at the Franchise or Product level Key Market Drivers are organized to visualize trends, opportunities and potential risks ahead.
Interpret the Trends and Indicators
Understanding and interpreting of the opportunities and potential risks ahead provides the franchise or brand concrete evidence to execute and update strategic decisions.
New diagnostics and treatment options
Pipelines and future commercial leadership
Personalized Standard of Care
Evolution in care pathways
New Health Economics
Payer requirements, incentives, and restrictions
Where and how patients influence treatment selection
Optivara Solution Access
Portal to future trends and indicators of change
Browser Based Accessibility
Wherever you are, if you have Wi-Fi access, the StratMap is accessible.
Ease of Reference
Whether at the franchise or product level, reference material for each indicator is located in a single, easy-to-view, table.
Data can easily be exported to PowerPoint so internal alignment can be obtained through distribution to colleagues and executive-level presentation.