LaunchPath
Enabling
repeatable launch success
From pre-clinical research through new product launch, strategic decisions and plans are often based on personal knowledge and experience. However, those “personal databases” are not usually consolidated to a common, integrated group understanding.
LaunchPath allows informed team collaboration through alignment on specific tasks, objectives and critical timing needed for launch success.
Develop optimal launch plans supported by comprehensive planning and market-driven insights
Clarify and prioritize decisions to be made, and align decisions with brand vision and financial opportunity
Minimize risk and delay through comprehensive and proactive execution plans
Maximize product value through effective preparation and organization alignment
Develop appropriate key indicators for tracking, monitoring, and flagging when adjustments are needed
All Systems Go
Sequence Science – enabling repeatable launch success
Commercial Dimensions
Ensuring successful product marketing requires collaboration across all functional areas, beginning with commercial assessment.
Developing the right plan, with the appropriate interdependencies aligned to each responsible party, is critical to creating organizational excellence. Stakeholders, both internal and external, and on a global scale, benefit from milestone collaboration with predefined reports and systematic alerts.
In a world where consistent communication is critical to align corporate goals LaunchPath provides a central resource management hub to identify opportunities and mitigate risks. An ounce of prevention can save your bottom line.
Prepare Strategy
What is offered, to whom, where, and what are key points of competitive differentiation?
Prepare Product
What is the target product profile, and what will be realized?
Prepare Market
How will the product fit in the current market landscape and what are viable adoption mechanisms?
Prepare Brand
What is the brand identity and how does it fit within the current competitive market?
Prepare Organization
What internal capabilities and commercial resources and metrics are required?
Stop Losing Sleep
LaunchPath makes sure these things don’t keep you up at night
Each brand team approaches pre-launch and brand strategy differently.
We are finding that project management helps but is not enough.
We don’t do a good job of understanding the opportunity and role our offerings could ideally play. We default to how it fits in the existing market place even though we know it is changing.
Most of the brand team have never launched a new product, let alone a specialty product.
We in-license most new products and don’t have time to do all of the right preparation work. We try to play catch-up.
It is difficult to coordinate all of the different functions and determine when to involve them at the right times. We do a better job of integrating Medical, Clinical, and Commercial, but there is room for tons of improvement.
We rely on the countries to figure out if a new product is a good fit for them and how.
Financial forecasts are too disconnected from what we understand about the market and product opportunity.
Source: GAC interviews across commercial leadership and brand teams
Ahh…There It Is
Optivara’s interactive dashboard makes it easy to find what you need
LaunchPath Workflow
Commercial Dimensions are the foundation of LaunchPath and organize all relevant key initiatives and activities to enable a fully optimized global launch plan.
Initiatives and Activities
Each Commercial Dimension is further defined by Initiatives, which are the product, market and organizational objectives that must be achieved. Activities and Tasks are the specific action items, aligned with a project leader, that are required for each Initiative. Critical path and slippage reports provide up-to-date insight on project status, allowing you to be proactive – not just reactive – in taking necessary action.
Document & Resource Management
LaunchPath provides a single-source management and collaboration platform for all resource materials including Initiatives and Activities documentation.
Ready to Create a LaunchPath?
Creating and enhancing a model of launch excellence requires global collaboration across a single, adaptable platform.